Paid Media Planning Tool

Paid Media Budget Calculator

Blend industry benchmarks, build campaign line items, and generate a polished paid media budget plan. This page keeps the calculator front and center while retaining the portfolio site’s navigation and footer system.

Start With Benchmarks Jump to Planner

Benchmark Engine

Blend Industry Averages

Select one or more industries to generate a blended benchmark set. The calculator will sync those averages into the campaign planning table below.

Add industries to create a blended benchmark

Google Averages

Meta Averages

Campaign Planner

Build Your Media Line Items

Add platform and objective combinations, set target quantities, and let the planner calculate required budget using the synced benchmark values.

Platform	Objective	Target Qty	Averaged Metric ($)	Action

Final Media Strategy Plan

Calculated budget output based on selected blended benchmarks and line item targets.

Platform	Objective	Target	Benchmark	Total Budget